Early October 2023, I got commissioned by Brujas Birra, a small brewing company in Cañuelas, Buenos Aires - Argentina, to illustrate a series of three beer labels for their newest launch.
The client wanted to create a character that expresses the company's values: fun, a bit cartoony, and a bit psychedelic.
Once the character was there, we started thinking of different scenarios, brainstorming, and condensing the client’s interests: cartoons series from the 90’s, tarot, magic, and, as I already said, psychedelia.
Happy to share the project :)